Before the commencement of every calendar year, the materially privileged lot of the globe waits with uncontained anticipation to learn what Pantone’s declaration is to be for “color of the year”! Increasingly so with every passing year, the announcement sets the trend for the ensuing twelve months like no other single phenomenon, and designers and manufacturers across a plethora of segments start spinning the wheels of production in full force, seeking design and aesthetic inspiration from the new “It” color!
Pantone not only customarily offers a seductive explanation for why it has chosen the color, usually much in-tune with emotional, behavioural and environmental goings-on with its target audience, it also pairs with entities in the fashion, jewelry, entertainment and manufacturing world at large, in support of its “color of the year”. Consumers lap it all up with delight, as explosive sightings of the color send them both in-the-face and subliminal messages, contributing to an irresistible attraction. The phenomenon sees all and sundry seduced by the color and its story, till December, when they are ready, like chameleons, to move on to the next “color rage”!
But, Pantone, and just as fast the fashion and manufacturing businesses, would be shunned if they propounded that there was “just one color”, and, so, Pantone does two things in this context. One, it does everything it can to help designers in all areas match and mesh THE color of the year with a host of others to create different moods and effects; and two, it has a whole list of other “colors of the season” for all to look to with almost paralleled interest.
So, who and what is Pantone, exactly, and why does the world look to it as the authority for “color of the year”, and color in general?
Pantone LCC provides color systems and technology for the selection and accurate communication of color across a variety of industries, and has grown into a world-renowned authority on color. The Pantone name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.
Through the Pantone Color Institute, Pantone studies how color influences human thought processes, emotions and physical reactions, helping the company provide professionals with a greater understanding of color and how to use it effectively.
The Pantone Color Institute's color reports and color forecasts provide a global point-of-view on the movement of color across current and future seasons. The PANTONE VIEW Colour Planner is a biannual trend forecasting tool that offers seasonal color direction and inspiration 24 months in advance for multiple usages, including men’s wear women’s wear, cosmetics and industrial design.
Besides Color Trend Forecasting, Pantone is into Brand Color Development, Custom Color Solutions, and Product Palette Selection. From virtual tools to physical color planners and interiors guides, printers and training programs, the Company offers many different types of products and services. Each year, countless products and services are sold by Pantone and its licensees in over a hundred countries all over the world. This encompasses fashion, home & lifestyle products, graphic arts, architecture, paint and industrial design.
PANTONE defines its “Color of the Year” as “A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude”.
Pantone’s “color of the year 2017” is “greenery”. (PANTONE 15-0343)
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew”, the Company says on its website and press release. “The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally”.
Pantone’s Top 10 Colors for Spring 2017
Pantone partners with several retailers like Sephora (make-up), JC Penny (bed and bath), Lowes (paint), Copenhagen (accessories), etc, that manufacture along the lines of Pantone’s seasonal colors.
How “The Color of the Year” is Chosen:
Pantone’s experts look at many industries in depth for color influences, including fashion, film, technology, art and travel destinations. Pantone is reported to host secret meetings in Europe, gathering representatives from color standards groups in different nations to choose a color. As an example, “Emerald” was already popular as a designer color before Pantone announced it “the color” for year 2013. Post the announcement, the popularity of the color sky-rocketed. A similar trend is seen, many a year.
The Pantone announcement is highlighted in a palette of similar hues in high-profile fashion collections in Europe, the US and all around the world. Top designers such as Nanette Lepore, Tracy Reese and Marimekko, to name just a few have featured the pantone color of the year.
The spring 2017 runways showcased creations by designers like Balenciaga, Pucci, Sies Marjan, Michael Kors, Kenzo and Zac Posen, among many others, in what Pantone has named "greenery."
Testimony to the phenomenon’s popularity, every year tens of thousands of images are pinned on pinterest for Pantone color of the year inspirations.
The international jewelry industry does not lag behind in embracing Pantone’s color trends. In 2016, the Blue Chalcedony and Rose Quartz set the fashion world on fire. For the first time in its history, Pantone had two colours – “Rose Quartz” and “Serenity” feature together as “color of the year”!
Apple green enhanced diamonds, Emerald, Peridot and other green stones that directly incorporate the color are trending in 2017.
Contrasting the popular green attire with colors that set off the color presents another great in-road into the growing market segment of the discerning woman that follows colour trends. Gemstones in vibrant yellows like yellow diamonds and sapphires, browns, Tahitian pearls, are all options that go incredibly well with green.
You can view innumerable Colour pairings for creating different moods and effects at: https://www.pantone.com/color-of-the-year-2017
|- By GemAtlas Team|